I build and transform brands into market leaders.
I work with businesses and individuals at pivotal moments, growth, investment and repositioning, where brand clarity becomes critical.
My work sits across strategy, identity design and structure, shaping how brands are understood, experienced and trusted.
Brand Strategist. Author of PIA. Keynote Speaker.
HOW I THINK
Getting noticed is only the beginning. A strong brand turns attention into preference, preference into growth, and growth into commercial value.
WHERE I STEP IN
New
Brands
From positioning and personality to identity design and launch, building brands from the ground up.
Existing
Brands
Repositioning brands that no longer reflect the business, market or ambition behind them.
Scaling
Brands
Creating the strategy, structure and consistency a brand needs to support commercial growth.
Knowledge
Sharing
Speaking, writing and advisory, sharing the thinking behind brands that lead and grow.
BRAND TRANSFORMATIONS
No two brands are the same. The thinking behind them is.
SCALING BRAND
Ecolibrium
Repositioned an Indian SaaS brand for global expansion, aligning identity, culture and market perception.
EXISTING BRAND
Adam Stott
Repositioned personal brand to align perception with authority, reach and commercial direction.
SCALING BRAND
Big Business Entrepreneurs
Full-scale brand transformation aligning brand, product and experience to support rapid commercial growth.
NEW BRAND
Impact Capital Group
Built a new investment brand and multi-brand architecture from the ground up, designed for credibility and scale.
15
Years of
Experience
Operating at C-suite and board level across growth environments.
30+
Brands
Transformed
Built, repositioned and scaled across sectors.
£40m
Funding
Environments
Investor-backed environments shaped through brand leadership.
£100m
Backed Growth
Environments
Growth environments supported across property, SaaS and founder-led businesses..
COMMERCIAL IMPACT
WHAT LEADERS SAY
“Quietly, consistently, without ego.
The difference Klaudia made at BBE is unbelievable. ”
Inga Grigaitiene, Business Owner & BBE member
BRAND ANATOMY
