Privacy Policy

This Privacy Policy explains how personal information is collected, used, stored and protected when visiting www.klaudiabacinska.com (the “Website”).

The Website is operated by Klaudia Bacinska, an independent brand specialist and consultant based in the United Kingdom, operating as a sole trader.

Klaudia Bacinska is the data controller responsible for personal information processed through the Website.

1. Information Collected

Personal information may be collected when visitors interact with the Website, submit an enquiry, subscribe to updates or use its features.

This may include:

Contact information: Names, email addresses, telephone numbers and company details.
Enquiry information: Details voluntarily provided through contact forms or correspondence.
Subscription information: Email addresses and preferences submitted when subscribing to Brandology or Brand Anatomy Book updates or other communications.
Technical information: IP addresses, browser and device information, pages visited, website interactions and cookie-related information.

2. How Information Is Used

Personal information is processed for the following purposes:

Responding to enquiries, project requests and professional opportunities.
Communicating about potential collaborations and consultancy services.
Managing professional and contractual relationships.
Sending requested Brandology or Brand Anatomy updates, articles and other subscribed communications.
Analysing website performance and improving the visitor experience.
Maintaining website security and functionality.
Complying with applicable legal and regulatory obligations.

Personal information is not sold to third parties.

3. Legal Basis for Processing

Personal information is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended.

The applicable lawful basis depends on the purpose of processing:

Legitimate interests: Responding to professional enquiries, maintaining relevant business communications and protecting website security, where these interests are not overridden by individual rights.
Contractual necessity: Taking requested steps towards an agreement or fulfilling an existing contract.
Consent: Sending opt-in marketing communications and using tracking technologies where consent is legally required.
Legal obligations: Maintaining records or disclosing information where required by law.

Website analytics may be processed on the basis of legitimate interests or consent, depending on the technology used and its configuration. Any applicable cookie consent or objection requirements will be respected.

4. Brand Anatomy and Email Subscriptions

Visitors may subscribe through the Website to receive information about Brand Anatomy, including publication news, launch announcements and related updates.

Email addresses and subscription preferences are collected for the purposes described at the point of registration.

Subscribers may withdraw consent at any time through the unsubscribe link included in marketing emails or by contacting hello@klaudiabacinska.com.

Submitting a general enquiry does not automatically result in a marketing subscription.

5. Website Analytics and Cookies

The Website is built and hosted using Wix and uses analytics technologies to understand website traffic, visitor behaviour and performance.

Information collected may include page views, visitor interactions, device types, approximate geographic location and referral sources.

Cookies and similar technologies may also be used for essential website functionality and security.

Where required by law, consent will be obtained before non-essential tracking technologies are activated.

Where a statutory exception applies, the required information and objection mechanisms will be provided.

Further details about the technologies in use, their purposes and visitor choices will be available in the Website's Cookie Policy.

6. Sharing of Personal Information

Personal information may be processed by selected third-party service providers where necessary to operate the Website or provide requested services.

These may include:

Wix, for website hosting and associated functionality.
Email marketing and subscription management providers.
Website analytics providers.
Professional advisers and administrative service providers, where applicable.

Personal information may also be disclosed where required by law or to establish, exercise or defend legal claims.

Relevant service providers are subject to applicable data protection obligations.

7. International Data Transfers

Certain website, analytics and communication service providers may process personal information outside the United Kingdom.

Where international transfers occur, appropriate safeguards will be applied where required by UK data protection law. These may include UK adequacy regulations or approved contractual transfer mechanisms.

Further information about applicable safeguards may be requested by contacting hello@klaudiabacinska.com.

8. Data Retention

Personal information is retained only for as long as necessary for the purposes for which it was collected, subject to applicable legal and regulatory requirements.

Retention is determined by the nature of the information:

Enquiries: For the period reasonably necessary to respond, manage follow-up correspondence and maintain relevant records.
Professional and contractual information: For the duration of the relationship and any further period necessary to meet legal, accounting or contractual obligations.
Email subscriptions: Until the individual unsubscribes or the information is no longer needed. Limited suppression records may be retained to respect unsubscribe requests.
Website analytics: In accordance with the configured retention periods of the relevant analytics services and applicable data protection requirements.

Information is securely deleted or anonymised when no longer required.

9. Individual Data Protection Rights

Under UK data protection legislation, individuals may have the right to:

Request access to personal information held about them.
Request correction of inaccurate or incomplete information.
Request deletion of personal information in certain circumstances.
Request restriction of certain processing activities.
Object to processing based on legitimate interests.
Request transfer of eligible personal information.
Withdraw consent where processing relies on consent.

Individuals have the right to object at any time to the processing of their personal information for direct marketing purposes.

Requests may be submitted to hello@klaudiabacinska.com.

Individuals may also raise concerns with the Information Commissioner's Office (ICO), the UK's data protection regulator, at www.ico.org.uk.

10. Data Security

Appropriate technical and organisational measures are used to protect personal information against unauthorised access, misuse, alteration, disclosure or loss.

While reasonable security precautions are maintained, no method of online transmission or electronic storage can be guaranteed to be completely secure.

11. External Websites

The Website may contain links to external websites, including client websites, social media platforms and other third-party resources.

These websites operate independently and are subject to their own privacy policies and data protection practices.

12. Changes to This Policy

This Privacy Policy may be updated to reflect changes to the Website, its functionality, data processing activities or applicable legislation.

The latest version will be published on this page, together with the date of its most recent update.

13. Contact

For questions, requests or concerns regarding this Privacy Policy or the processing of personal information:

Klaudia Bacinska

Independent Brand Specialist & Consultant

Email: hello@klaudiabacinska.com

Website: www.klaudiabacinska.com

United Kingdom

Last updated: 11 October 2026