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Citywide Wills
Branding Type
Corporate Branding
Delivered
Audience Research · Brand Strategy · Visual Identity · Brand Voice · Website · Brand Guidelines
Death is a fact of life. Talking about it shouldn't feel like a legal procedure. For Citywide Wills, the challenge was to bring warmth to a traditionally cold industry, creating a heritage-inspired identity with a more human voice, one that recognised that no two lives, families or legacies are quite the same.
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