Baroque & Rose

Big ambition. Small budget. Every decision had to earn its place.

Baroque & Rose had ambitions beyond its size. A sustainable luxury skincare brand preparing to expand internationally, it needed greater clarity, consistency and a stronger point of view, without the budget of the global beauty brands it would be competing alongside.

That meant being selective.

When you can’t outspend the market, the brand has to work harder.

The focus shifted to the elements that could create the greatest commercial value. The brand narrative and personality were sharpened, the identity brought into greater consistency, and every available touchpoint was treated as an opportunity to reinforce the same premium position.

For the move into the US, detailed audience profiling helped shape the go-to-market strategy, looking beyond demographics to understand who the brand needed to speak to, what mattered to them and where Baroque & Rose could credibly find its place.
The work also extended beyond communications. Audience and market insight helped inform the development of a pregnancy-safe range, creating a new product opportunity around an identifiable customer need.